In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

The Drum catches up with a selection of industry experts to ask their views on some of the big issues affecting the social media sector. Here, agencies discuss how social media strategies can meet the ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Multichannel marketing is building on its momentum from 2012 and remains a key area of focus this year. But what does it involve and what challenges does it pose? Claire Weekes investigates. Thanks to ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.