Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Content-distribution platform Outbrain has acquired Slovenia-based demand-side platform Zemanta, which had already been an Outbrain DSP partner since last year. Speaking to Campaign Asia-Pacific, Ayal ...

Opinions expressed by Entrepreneur contributors are their own. For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

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Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

MoPub, which Twitter bought for a reported $350 million in September, on Thursday announced the launch of its native mobile ads platform. The idea, MoPub said in a blog post, is to give app developers ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...