Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Opinions expressed by Entrepreneur contributors are their own. Native advertising has been receiving plenty of buzz over the past year, even though native ads — a particular type of advertising in ...

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurs, start-ups and the tech scene in L.A. Just as reading habits on the Web have shifted, so too has ...

For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more than a fancifully dressed up, repackaged iteration of the ...

Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, ...

Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice’s very effectiveness can make it deceptive, endangering ...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

Continued growth in the native advertising sector could ensure the global market is worth $400bn by 2025, according to a new analysis provided by native advertising firm AdYouLike. Native advertising ...