England Rugby this morning penned a deal with O2, extending the partnership between the two organisations to 35 years. The extension will see O2 remain the front-of-shirt sponsor for England Rugby’s ...

The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year with the creation of the #WeartheRose tag which was used across social media and ...

England fans are struggling to buy replica Women’s Rugby World Cup shirts following a supply chain error by manufacturer Castore. With the tournament poised to get ...

There is something unmistakable about the build up to a match at Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum of anticipation ...