Priyesh Ranmal, Head of Digital Disruption and Transformation at Sky, highlights an important shift in organizational mindset that delivers positive results that the CEO will love. CEOs believe they ...

Artificial intelligence has made it possible for communications leaders to operate at extraordinary speed and scale. With just a few prompts, teams can generate thousands of messages and assets, each ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...