Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

This article is the third part in a series of posts on measuring what matters in organizations: the shift from outputs to outcomes. As a result of epochal shift of power in the marketplace from seller ...

One of the greatest advantages that digital marketing provides is the marketing data that demonstrates ROI (or lack of ROI) for marketing campaigns. Twenty years ago this was revolutionary! All of a ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

When we choose to use a mental model of policy-as-a-journey rather than policy-as-an-artefact, we are more likely to deliver ...

I got a wakeup call from reading “You Need to Manage Digital Projects for Outcomes, Not Outputs,” a Harvard Business Review article by Jeff Gothelf and Josh Seiden. The headline says it all. How many ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...