Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Every pound you spend on marketing should generate measurable returns. Yet many businesses struggle to calculate accurate ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AdWords launched offline conversion tracking back in 2013 but I still feel it’s ...