Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click ...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

That's right, we are talking about conversion rate optimizations tips today. If you have an awesome design and good traffic for your website, what are you missing? If you haven't focused on your ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

Most of the startups are torn between choosing SEO or PPC as their ideal online marketing strategy at some point. The objective is to achieve greater visibility and better conversions. In this article ...

Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear ...

Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several ...