Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Authenticity is not a trend but a timeless advantage, and in today's competitive world, credibility will always be the most ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations. AI is reshaping the PR ...

When a tech company can’t hire enough developers because Google and Amazon are snatching them all up, PR steps in to build an employer brand that positions them as the more interesting, innovative ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

The Impact Index helps B2B brands drive visibility in GenAI-powered search With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain ...