If companies know so much about their customers, why does personalization still feel so limited? Data alone doesn’t tell us a ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

As companies race to deploy AI-powered personalization and autonomous agents, many are running into a wall of consumer ...

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement ...

Function of Beauty’s chief executive officer Alexandra Papazian addressed the evolution of customization, sharing how the brand is using personalization to create efficacious products and a ...

The more technology advances, the more we expect it to become human. We want our apps and online experiences to know us as well as our friends do. That’s why we constantly tap the “like” button on ...

We love the personal service when shopping, but how much are we prepared to trade-off for that truly customized online experience? And which parts of our private data are we willing to share, and why?

What sets top-performing brands, such as Sephora, apart from the rest? At a high level, the answer is simple: customer experience. When brands successfully personalize their marketing across all ...

Nowadays, just about everything can be “personalized.” Anyone can receive personalized content from their favorite streaming apps, curate music playlists with a quick tap of a screen, and even get ...

Ninety-three percent of businesses with advanced personalization strategies increased their revenue last year, according to a new study from personalization software company Monetate and WBR Research.

Driven by rising consumer demand for ingredient transparency and new INCI compliance requirements across Europe and ...