Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

One of the most interesting is Roame, a search engine built to help travelers find flights (and increasingly, the broader ...

DUBLIN--(BUSINESS WIRE)--The "Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...