When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Most predictive AI projects neglect to estimate the potential profit – a practice known as ML valuation – and that spells project failure. Here’s the how-to. To be a business is to constantly work ...

In a short time, AI-powered technology like predictive analytics has gone from seeming like futuristic features only a few organizations could access, to something attainable for all businesses. This ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

The streaming video ecosystem is shifting focus from maximizing subscriber growth at all costs to maximizing profit. The goal for over-the-top (OTT) businesses has become less about getting new ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...