Predictive analytics has always seemed like a great tool for business marketers: a way to create better-targeted customer treatments without hours of painstaking research. Indeed, consumer marketers ...

So what's next? What's next is what's next--the ability to forecast where events are heading, then make informed decisions based on that assessment. Predictive analytics, the scientific name for using ...

HERZLIYA, Israel--(BUSINESS WIRE)--Cognyte Software Ltd. (NASDAQ: CGNT) (“Cognyte”), a global leader in software-driven technology for investigative analytics, today announced that it has been ...

As businesses increasingly rely on third-party vendors, the associated risks have grown in complexity and scale. According to ...

Mobility management platforms continue to evolve, with generative AI now assisting in predictive maintenance, device ...

Hitachi Vantara Wednesday expanded its storage software with enhanced intelligence for improved automation and predictive analytics in heterogeneous storage environments. The company also unveiled ...

DUBLIN, Ireland, March 9 — Research and Markets has announced the addition of the “Predictive Analytics Market by Business Function, Applications, Organization Size, Deployment Model, Vertical, & by ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...