This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

QuadSci, the most predictive and prescriptive AI for customer intelligence, secured an $8 million Series A financing round ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

We’ve all heard the phrase “data-driven decisions” in reference to organizational leaders aspirations' to use hard facts and figures to inform their business decisions. In higher education, the core ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

Representative image (iStock) Today, the exponential growth in data and increasing complexity in consumer behavior render traditional marketing approaches inadequate. Where once hindsight and insight ...

It’s an understatement to say that companies are increasingly willing to do whatever it takes to gain an advantage in today’s competitive business environment. Luckily, there’s a better (and legal) ...