Madhuri Dixit, the lady with the most coveted set of teeth in Bollywood introduced Oral-B Pro-Health toothpaste to India yesterday, in a ceremony befitting the launch of a highly scientific innovation ...

CHICAGO (Reuters) - Procter & Gamble Co. is starting to market its oral care businesses together after keeping leading toothbrush maker Oral-B largely separate from its Crest brand for nearly a year ...

Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

Crest Pro-Health Enamel Shield toothpaste costs $4.49 for a six-ounce tube at CVS, Walgreens, Target and Wal-Mart. MCT photo Product: Crest Pro-Health Enamel Shield toothpaste, $4.49 for a six-ounce ...

Colgate, in a perennial oral care fight with competitor Procter & Gamble, is preparing to launch a new toothpaste brand to go head-to-head with Crest Pro-Health. That's the word from Nik Modi of UBS ...