Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Determinism is not viable in practice but is an elegant theory that people may find appealing as an abstract article of faith. The main alternative to it is a probabilistic universe, in which multiple ...

Today, nearly all mainstream artificial intelligence systems belong to a category known as Generative AI. Built upon Large Language Models (LLMs), Generative AI relies on massive amounts of training ...