When speaking of design, people often refer to the user experience (UX) or user interface (UI) but, in fact, design is also a product development process, involving architecture and infrastructure.

Product development is facing a fundamental challenge. Unfortunately, at the very moment when companies need to make better products more efficiently, previous performance innovations in product ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...