A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Creativity was once thought of as the heart and soul of advertising, but the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. AI may be in its infancy, but it’s already being used behind the scenes in many instances ...

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the supply chain longer, harder to follow and, in some cases, more expensive than ...

Industry leaders Somnath Mukherjee (Vibrant - Reliance Retail), Ritu Mittal (Bayer), Ranjan Mishra (The Trade Desk), and Sairam Ranganathan (WPP Media) gathered at the e4m Real-Time Programmatic ...