Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Almost all services that use cross-domain user tracking are based on a single identifier. For the past 20 years, this single identifier has been based on third-party cookies—the standard that is ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

By Vijay Kumar, CEO of Mile, an AI-powered programmatic revenue optimisation platform for publishers, that maximises yield from every impression by refining floors, shaping traffic, and enriching bid ...

DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.