The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...

Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...

The majority of advertisers plan to increase investment in programmatic;Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to ...

NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...

The end of 2015 saw a plethora of figures highlighting the strength of mobile in Europe. 53% of all online video plays are now on mobile (Ooyala), while the most important device in the UK for getting ...

Capturing the attention of an industry, mobile programmatic trading has arguably been the darling of digital ad trading over the course of the last 12 months. Analysts have regularly revised their ...

The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...

Advertisers have historically paid for their DSP/programmatic execution as a percentage of their media spend. This pay-as-you-go model worked for several reasons: First, advertisers needed to fluidly ...

Wayne: It was really simple, actually - the name didn’t accurately reflect what we did anymore. When we first started, we were pulled in to help advertisers solve very specific programmatic use cases.