Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and ...

Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

Speaking at The Drum’s Programmatic Punch event earlier this month, Halas said marketers will only make the most out of OOH programmatic if they start to treat it as a separate medium. “Say someone ...

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

TORONTO--(BUSINESS WIRE)--StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic ...

Place Exchange released its programmatic out-of-home trends report on Monday, which analyzes the delivery of billions of impressions for programmatic OOH campaigns. The H2 2021 Place Exchange ...

The billboard effectively becomes a “content studio” that produces viral clips. AR add-ons, QR codes, lenses or Web-based ...

Programmatic OOH – paired with new cross-channel management capabilities – means prospects can now be served OOH ads on their actual journey to the store as part of a more holistic marketing strategy.

NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as ...

Walls in the physical world have been used as a communication medium from the days of the Neanderthal. However, the first recorded use of leases for billboards in physical-world advertising occurred ...