As The Drum's 2015 Digital Trading Awards (DTA) approach, Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes ...

Programmatic traders are being underutilized as most of their time is spent managing mundane complexities and disparate processes. There is also a lack of workflow and efficiency, as traders must ...

"Finding more efficient and automated ways to target consumers online and improve digital media planning and buying has become the holy grail for many in the ad industry. This computer-based, ...

Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...

Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. The platforms allows ...