LINCOLNSHIRE, Ill. -- Coupon redemption tends to be counter-cyclical, but consumers' desire to save money in last year's weak economy could not overcome a lack of attractive promotional offers, ...

In a year when more consumers bought groceries online as a safer alternative to shopping in-store amid a pandemic, redemption of digital load-to-card coupons overtook paper free-standing inserts for ...

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline media, such as printed coupons, enhance cognitive engagement and coupon ...

As inflation causes prices of everyday goods to continue rising, many households are turning to coupon stacking to help combat expensive costs. Not familiar with how coupon stacking works? Follow our ...