Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

As an e-commerce business with sales targets to hit, it’s easy to become enamored with discounting. Lower prices can help you increase your conversions, acquire new customers, retain existing ones and ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

NEW YORK--(BUSINESS WIRE)--Monocle, an AI-powered promotion platform, today is emerging from stealth mode with technology to help consumer brands seamlessly deploy and personalize promotions to turn ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...