After revealing its bold new Xetic cushioning tech last week, German sportswear giant Puma has released the first shoes to feature the innovation, a range of shoes done in collaboration with Porsche ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...

With each drop, Puma and Porsche Design have always worked to effectively merge luxury with sport fashion. However, for the latest looks from their spring ’20 collection, there was a stronger focus on ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come ...

PARIS — Using living organisms to enhance performance: that’s the latest area being explored by Puma, which during Milan Design Week in April will present an exhibition showcasing four experiments in ...