This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

Forbes contributors publish independent expert analyses and insights. The flagship PUMA store on the corner of 49 th St. and 5 th Avenue in Manhattan has long been my favorite store anywhere for how ...

When it comes to sportswear, Nike and Adidas reign supreme. But maybe they shouldn't get too comfortable. Puma, a German sportswear company, is making notable gains. And though the company is smaller, ...

Believe it or not, it’s easy to miss Puma’s signature sneakers at the brand’s retail stores. The lion’s share of the space in these bright shops is dedicated to stylish and sporty jeans, jackets, ...

Puma has launched an endorphin pop-up prescribing attendees exercises while also promoting the credentials of its new LQD CELL trainer. Virtue, Vice's creative agency, created the Puma Endorphin Store ...

PUMA has officially launched its largest flagship store in Sunway Pyramid, Kuala Lumpur in Malaysia. The 12,000 sqft store is the largest store in Southeast Asia (SEA) and cements the brand's ...

In Manhattan shops come and go all the time. Still, it was with surprise that New Yorkers watched the swift transformation of a retail space in Union Square from wine store to Puma concept store ...