While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

According to research from the ad exchange firm Sharethrough, 79% of TV viewers take out their phones during ad breaks, meaning consumers are already set up to engage with shoppable ads. This, coupled ...

Coinbase Global Inc (NASDAQ:COIN) CEO Brian Armstrong’s attempts to take credit for the hit Super Bowl floating QR code advertisement backfired Monday. What Happened: Armstrong said on Twitter that ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...

Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app and forced the company to throttle traffic to its site. The ...

(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 ...

Crypto ads made their debut at Super Bowl Sunday night. Some cheered for it, some remain unconvinced, while many scanned a QR code. For the first time, the National Football League’s 2022 championship ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

Skin care brand dr. brandt is promoting its new anti-aging line with mobilized print ads that lead magazine readers to a contest via a QR code. The ads are featured in Elle, Allure and InStyle ...