I recently met an associate at Stone Brewing. I love Stone Brewing (plus, my god-daughter works there). We met on the back patio, exchanged pleasantries and ordered some drinks to enhance the ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something ...

The FINANCIAL — Although marketers have historically used Quick Response (QR) codes — square black and white barcodes — as marketing tools, survey researchers have often wondered if using QR codes on ...

Has technology turned to old school ink-blot testing? These boxes that ask us to scan them for information are called "QR Codes," short for Quick Response Codes. It's the trademark for a digital ...