Learn how representative samples and random samples differ and why combining them minimizes sampling bias for accurate data.

A study by the universities of Cordoba and Seville develops a method that makes it possible to verify, easily and quickly, whether an olive plantation is traditional, intensive, or super-intensive.

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view. What does the migration to online polling mean for the country’s ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Sampling allows archaeologists to draw conclusions about a site or region using only a fraction of the area. Because excavation is destructive and funding is limited, leaving parts unexcavated can be ...