Currently, global health is failing in equity, reciprocity, and genuine bi-directional partnerships. Global health is dominated by individuals and institutions in high-income countries (HICs) who ...

Humans are the champions of reciprocity. Experiments and everyday experience alike show that what Adam Smith called ‘our instinct to trade, barter and truck’ relies to a considerable extent on the ...

For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...