这篇综述深入探讨了消费者对"天然"产品的系统性偏好（Naturalness Bias），从认知心理学角度提出"代表性启发式"（representativeness heuristic）理论框架，揭示了人们通过产品外观随机性（aesthetic randomness）、非常规特征（unusual colors/shapes）等线索判断自然性的认知 ...

Back at my old stomping grounds, I used to write about the same topics that I currently write about at Baseball Prospectus, but when I wrote about a behavioral phenomenon that had particularly ...

IMAGINE you meet someone in a suit, talking confidently about stocks. You might instantly think, “He must be good with money.” Why? Because he fits the image of a successful investor. That’s ...