Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect ...

The General Nutrition Knowledge Questionnaire (GNKQ) was developed in the 1990s and has been widely used. Since then advances in understanding of associations between diet and disease have led to ...

A typical Pew Research Center national survey – regardless of mode – is designed and implemented with a total survey error approach in mind, aimed at minimizing ...

Qualitative research is important in the educational and scientific domains. It enables a deeper understanding of phenomena, experiences, and context. Many researchers employ such research activities ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...