Roblox CEO Dave Baszucki said on Wednesday the metaverse platform will begin testing an immersive advertising system later this year as a potential means to increase revenue. Roblox is expanding its ...

Roblox has added 'agentic' AI features capable of planning, building, and testing games from start to finish, going well beyond basic code suggestions. The enhancements are intended to make ...

Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play. Roblox Moments, as the new app is called, will be ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...