SRAM Adds New Aero Disc Brakes, Shorter RED Cranks, UDH Update, & Type-C Charging

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!
Cyclocross Magazine

First Look: SRAM Force eTAP AXS Component Group

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...
Inhabitat

Artists Repurpose SRAM Bike Parts into Fantastical Sculptures to Benefit Charity

The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...
Cyclingnews on MSN

SRAM officially launches Jonas Vingegaard's 150mm crank arms

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...
Bicycling on MSN

These ten small bike parts will change how you ride

The aerosensor aerobody ($389) attaches to a bike’s stem or bars and uses lasers to detect changes in a rider’s head and ...
Future

SRAM launches third-tier Rival AXS electronic groupset | Wireless for the masses?

SRAM has announced the Rival AXS 12-speed groupset, launched as a third-tier wireless drivetrain to complement the high-end setups offered by Force AXS and Red AXS. The all-new Rival eTap AXS groupset ...
New Atlas

SRAM pART PROJECT auctioning off bicycle part art

If you're a cycling enthusiast, you've probably seen plenty of bracelets made from bike chains, clocks made from chain rings, or other items constructed by local hobbyists from cast-off components.