Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce ...

SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...

Now add a layer of consent management to that remit — as the marketing industry has to manage data governance in the face of GDPR, California’s coming data privacy act and anti-tracking policies from ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage, revealed the news in a blog post. The acquisition ...

CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news. The move is also in line with recent movement of large marketing ...