Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Significant changes are occurring throughout the healthcare industry. As hospitals and health systems develop their strategies, they need to determine how to adapt to these changes to be successful in ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...