While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snapchat has confirmed its dynamic ads offering is now available worldwide, ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung ...