When Kylie Jenner teased her King Kylie cosmetics drop earlier this month with a 24-hour exclusive campaign on Snapchat (complete with a nostalgic dog filter), it felt like a full-circle moment. After ...

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...

If you still think Snapchat is just for teenagers, Sidharth Malhotra wants to change your mind. The most persistent misconception Malhotra encounters from brands is that Snapchat’s audience skews too ...