Learn about crown jewels: a company's most precious assets, how they impact business strategies, and defenses against hostile ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Grand strategies are major, overarching strategies that shape the course of a business. Unlike tactics, they are focused on the long-term goals of the business. Running your own business means ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

In 2023, the company introduced My AI, a generative chatbot powered by OpenAI that was pinned by default to the top of users' chat feeds. The assumption was that adopting cutting-edge AI technology ...

Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Sustainable investing, also known as socially responsible investing (SRI) or environmental, social and governance (ESG) investing, may appeal to investors who want their portfolios to reflect their ...