Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

The Indian Institute of Packaging (IIP) has further strengthened its commitment to industry-oriented education with the installation of the Kongsberg X20 digital cutting table, supplied by Arrow ...

This course teaches the use of multiple production materials, manufacturing and assembly processes. The course addresses the standards, rules and language of retail merchandising in multiple venues, ...

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