MarTech on MSN
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
Startup executives and industry advocates at New York City’s Tech Week discussed the challenges behind companies’ digital transformation strategies and where to make improvements.
The companies making real operational progress are not adding new technology. They are removing work. In my previous article, I argued that digital transformation keeps stalling because mid-market ...
Opinion
AI has a leadership problem, not a technology problem. Most organisations haven’t noticed yet
Buying AI tools is easy, but getting your team to actually use them requires real trust and leadership, not just a launch email.
Silicon Valley venture capitalist Marc Andreessen penned a 5,000-word manifesto in 2023 that gave a full-throated call for unrestricted technological progress to boost markets, broaden energy ...
Trying to deflect the blame for the growing problem of housing affordability, politicians across the country are channeling their inner Captain Louis Renault and “rounding up the usual suspects”. In ...
In recent years, the artificial intelligence (AI) landscape has shifted from quiet curiosity to relentless noise. Conference taglines, vendor solicitations, and slide decks all seem to begin with the ...
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