As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Employee testimonials are a great way for a business to attract new talent and customers. When people are happy at work, it shows in team morale, productivity and consumer satisfaction. If you are ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...