Your marketing technology, or martech, platforms and infrastructure have a profound impact on your team’s ability to drive new customer acquisition, keep customers engaged and stay one step ahead of ...

The market is overwhelmed by martech solutions. Metia’s Pete Morgan recommends B2B marketers avoid distractions and focus on a core set of tools that will help them achieve the outcomes their business ...

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Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

Gartner’s 2022 MarTech Survey revealed that marketers only use 42% of the capabilities in their martech stack overall. That was down from 58% in 2020. The researcher claims that complex martech ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...