Engadget

Meta has ended its bonus program on Threads

Meta is no longer paying creators to post on Threads. The company quietly ended the Threads bonus program, which offered some creators thousands of dollars a month in bonuses, earlier this ...
MediaPost

New Meta Program Will Allow Advertisers To Test Emerging AI Features

Meta’s “Early Release” program will provide advertisers with access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become available to ...
TechCrunch

Threads takes on X with new communities feature

Instagram Threads, Meta’s X rival that now has over 400 million monthly active users, is officially launching a new feature that could redefine how its app is used: Communities. On Thursday, ...
9to5Mac

Adam Mosseri to hand off day-to-day at Threads to Meta’s AI lead

After two years under Instagram head Adam Mosseri, Meta is officially handing off Threads to a new leader. Here’s what the change could mean for the app’s future. As first reported by Axios, ...
techtimes

Threads for Podcasts: Latest Test Allows Creators to Promote, Discuss Shows Directly

Meta Threads shared a new post on the platform which reveals their latest development for content creators, but this time, they are targeting a specific community that is highly popular now: ...
TechCrunch

Threads tops 350M monthly users after adding 30M in the quarter

Instagram Threads, Meta’s X competitor, has now grown to over 350 million monthly active users, CEO Mark Zuckerberg revealed during the company’s Q1 2025 earnings call on Wednesday. That’s an ...
Mashable

Surprise? Meta is testing video ads on Threads

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...