Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

When Apple (NASDAQ: AAPL) CEO Tim Cook purchased 50,000 shares of Nike (NYSE: NKE) in late December, it got a lot of ...

Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters). According to a regulatory filing published yesterday, Cook purchased 50,000 Class B ...

Nike's leadership just sent Wall Street a blunt message about where they think the swoosh is headed, and they did it with ...

While succession plans are underway, an earlier report that said that Tim Cook would announce his retirement timeline before WWDC 2026 is being called false. According to the Power On newsletter, the ...

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Apple’s chief executive had a film to tout on a quarterly call fro the first time in a while, telling Wall Streeters the company was “thrilled to release F1 in theaters around the the world” and ...

Nike's stock has been under pressure for much of the year, but a single high‑profile investor just gave it a jolt of momentum ...