This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...
Teamwork concept flat vector illustration. Coworkers cartoon characters and abstract geometrical shapes. Coworking and problem solving concept. Businessmen and businesswomen communication. One of the ...
The Trade Desk faces its biggest test yet. Mass-adoption of its cookie replacement technology is a must for the company's future success. Insiders detail issues with the cookie replacement tech, as ...
A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0. UID has ...
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