据 Game Developer 报道，引擎开发商 Unity 毫不掩饰地大力投入生成式 AI 工具，据称此举旨在帮助用户提升作品曝光度、创造广告收入并加速产品创新。但这项技术也曾让 Unity 至少在公开场合陷入过尴尬境地。

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

游戏引擎巨头Unity正积极推进其生成式AI技术在游戏开发领域的应用，其首席执行官Matthew Bromberg明确表示，未来的更新将使开发者能够通过自然语言指令来创建完整的游戏。这一举措旨在显著降低游戏开发的门槛，实现所谓的“游戏开发民主化”。

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into existence".

The generative AI expansion continues, with the Unity game engine being turned into a slop-making machine with an upcoming update.

You'll be able to "prompt full casual games into existence," apparently. The post Unity Says It Has a New Product That Cooks Up Entire Games Using AI appeared first on Futurism.

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity stock is getting hammered as AI fears escalate.

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

And finally, for developers who choose to bring AI into the workflow, we're introducing something new in '26 called the Unity AI Gateway. The gateway ensures that verified third-party agents can ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...