For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is dizzying, but it’s also full of opportunity. When we asked ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...