Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

From competitive research and content creation to on-page optimization and campaign automation, AI is revolutionizing the way we approach SEO. SEO professionals are now leveraging AI technology to ...

Let’s be honest – PPC keyword research can be tedious. Sifting through search terms, analyzing performance data, and trying to predict what people will type into the search bar next feels like an ...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...