Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

HUMAN Security’s MRC-accredited Viewability Measurement Solution sets a new standard for viewability by delivering clear, IVT ...

Goodway Group, a managed-services programmatic media firm, on Monday released “Applying Viewability Intelligently for Measurably Improved Performance,” a white paper whose findings run counter to the ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 4 years ...

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly ...

Viewability is a hot topic for online advertisers, but viewability is only a start. At last week's DMEXCO marketing conference in Cologne, Germany, InSkin Media offered fresh research on how ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...

NEW YORK--(BUSINESS WIRE)--According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals ...

DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparencyNEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify ...

NEW YORK: With advertisers now expecting basic standards of viewability for their digital advertising, attention is turning to its actual impact, with a new report suggesting that both ‘time in view’ ...

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad ...

Marketers and advertisers have been talking about video viewability rates for years now, and it hasn't made a bit of difference. That sad finding comes from Viant's 2015 Year in Review Video Insights ...